My one loyal reader will be aware of my deep antipathy
towards banks and big banks in particular. I am appalled by their lack of
integrity; appalled by their total ignorance of the concept of “service” to the
customer as a priority (and NOT shareholders as a first priority); appalled by
the uncontrolled (and apparently uncontrollable) greed shown to be prevalent in
all levels of management in all banks.
That the banking chickens have now come home to roost, as it
were, in Britain, Europe and America, is a measure of the breathtaking hubris,
the corruption, the dishonesty, the lack of moral compass, the disinclination
to accept responsibility, a cynical interpretation of ‘trust’, the injustice
and (apparent) total ignorance of the need for ethical conduct – at Board and
senior management levels of all banks everywhere (including Australia). What is
playing out in the financial market is indeed an astonishing example of a corrosive
and toxic culture that permeates from the top down. With staff at lower levels
it is a case of “follow my leader”. The end result of this has been a belief in
the mantra of profits and growth at any cost; a mantra extolling the virtues of
maximising bonuses and maximising returns to shareholders without any apparent
thought for the consequences that would, inevitably, flow from this
self-serving attitude.
That was the cause. Now for the effect. Now is the time to
pay – and make no mistake there will be a massive payout; a massive cost. Not
just in money (banks can always make more!) but in the damage to the brand of “Bank”.
The public have lost trust in the
integrity and purpose of banks. In this context read Barclays, HSBC, CitiBank
and many, many, others.
In the Australian context, and as a case in point, there is a
media release by Steven Munchinberg, the former CEO of the Australian Bankers
Association (not sure of the date but it is fairly recent) entitled “Think twice
before bashing the banks”. Now in this article the word “profit” is mentioned
many times. Share holders equity get a mention but the word “service” is
mentioned only once in the second last line in the context of “ good value services” (whatever that means).
No mention of service to the customer (depositor); no mention of banks doing
their very best for the customer (depositor) – providing a good “service” to
the customer (depositor). Money and profits have nothing to do with service.
And “service” does not just mean a bloke with a top hat and tails greeting
customers at the door!!
In banking circles there appears to be no belief in, or even an understanding of the concept of ethics – that
you need to treat others the way you would like to be treated. In banking
circles there appears to be no understanding of the importance of trust – that
sanguine belief that customers hold to, the hope that a bank (any bank) will do
its very best for me (the customer). Some hope!!
Banks have forgotten that money will follow and flow from good
service. Good service will NEVER flow from money!!
Without complete trust there can be no hope of any
successful business outcome. So, in the words of the title of this post, “would
you buy a used car from your banker”?
Think VERY carefully before you answer.